Much more than a new Japanese brand of “cool,” Japanesque Modern unites Japanese culture, design, and aesthetics with advanced technology, bringing traditional values to enrichment of contemporary living. Launched in October 2006 as a nationwide campaign and encouraged by the Japanese Ministry of Economy, Trade and Industry (METI), Japanesque Modern strives to be a national movement, enhancing Japan's brand image while promoting continuous industrial innovation. Japanesque Modern represents Japan’s past, present, and promise for the future.
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